Cookie Policy for Sambla

1. Use of cookies

On Sambla AB’s website (the “Site”), registration number 556974-8378, we use cookies to facilitate the use of our services and to make the Site more user-friendly. This Cookie Policy explains how we use cookies and the choices you can make in relation to cookies.

A cookie may in some cases constitute personal data. Sambla’s Data Protection Policy describes how we process your personal data and your rights in relation to our personal data processing.

2. What are cookies?

When you visit the Site, a small text file is stored on your computer or mobile device (your “Device”). This stored text file is called a cookie.


The following cookies are used when you visit our Website:

  •  Session cookies – A temporary cookie that is stored temporarily and disappears when you close your browser.
  •  Permanent cookies – A permanent cookie that is stored as a file on your Device for a certain period of time, but no longer than 12 months.
  •  First-party cookies – These cookies are placed on your Device by us when you visit our website.
  •  Third party cookies – These cookies have been placed on your Device by a third party to collect statistics and to track how visitors navigate websites.

3. How we use cookies

We use cookies to enable you to use the Site in the way it is intended and to provide you, our visitor, with a better experience. Some cookies are used to enable the Site to function. We also use cookies in analytics cookies and marketing and advertising cookies to deliver tailored marketing to you on other websites and social media.

4.  We use the following cookies

4.1  Necessary cookies

These cookies are used to provide functionality on the Site and are necessary for the technical and visual functioning of the Site.

Cookie Storage time Purpose
Test cookie 1 day Check whether a user’s browser supports cookies.

4.2 Analysis cookies

Analytics cookies help us understand how visitors interact with the Site by collecting and reporting anonymised information. Such information may include information about the performance of the Site, the number of visitors, and which pages are more or less popular with visitors. You can opt-out of these cookies. In this case, we will not see when you visited the Site and will not receive any statistics.

Cookie Storage time Purpose
Google Analytics _ga, 2 years

_ga2, 2 years

_gat, 1 minute

_gid, 24 hours

_gid, 24 hours

_utma, 2 years

_utmz, 6 months

_utmb, 30 minutes

_utmx, 18 months

_utmxx, 18 months

Used to analyse visitor behaviour on the website in order to improve the user experience and ensure the functionality of the website.
dc_gtm_UA-# 1 day Used by Google Tag Manager to load the script that makes Google Analytics work.
_hjAbsoluteSessionInProgress 1 day Sets an ID for visitors to use Hotjar.
_hjFirstSeen 1 day Allows Hotjar to determine whether a visitor is new or returning to the site.
_hjid 365 days Sets a unique ID on the session for Hotjar.
_hjIncludedInPageviewSample 1 day Used to determine whether a user’s actions on the website are included in Hotjar.
_hjIncludedInSessionSample 1 day Saves data related to a user’s website behavior for use by Hotjar.
_hjRecordingLastActivity Session-based Sets a unique ID on the session for Hotjar.
_hjTLDTest Session-based Records data related to interactions on the website for the use of Hotjar.

4.3 Marketing cookies

Marketing cookies are used to analyse and track visitor behaviour with the intention of providing ads that are relevant and tailored to the user.

Marketing cookies may also be used for retargeting. This means that cookies identify you on the Site and then, when you visit another site, show you marketing from us. This is done, for example, on Facebook via the “Facebook Pixel”. We may also actively choose not to show you any marketing and instead show marketing to people who have not visited our Website.

The data that may be collected includes information about which services or features you have shown an interest in, how long you have stayed on the page and whether you have visited us before. You can decline to this type of cookies. In this case, we will not be able to track your use of the Site for the purpose of providing you with personalized marketing.

Cookie Storage time Purpose
_fbp 3 months Used to analyse the effectiveness of advertising, to create customised audiences and to optimise advertising.

Facebook cookies are also used to measure conversions. You can opt out of receiving personalized marketing by changing your ad settings when you are

logged into your Facebook account.

Adform 0, 24 hours

cid, 2 months

uid, 2 months

Used to measure the impact of advertising and to identify visitors’ interests in products in order to show more relevant ads to specific audiences.
_gcl_au 3 months Used by Google AdSense to conduct experiments with the aim of increasing the effectiveness of the service.
Microsoft Advertising _uetsid, 1 day

_uetvid, 1 year

MUID, 1 year

Used to analyse the effectiveness of advertising, to create custom audiences and to optimise advertising through Microsoft Advertising.
Yahho A3, 1 year

B, 1 year

Collects information about user behaviour on different websites to optimise the effectiveness of Yahoo related advertising.
ads/ga-audiences Session-based Used to create target groups for re-marketing via Google AdWords.
Criteo criteo_write_test, 1 day

cto_bundle, 13 months

cto_tld_test, 1 day

uid, 1 year

Used to analyse the effectiveness of advertising, to create customised audiences and to optimise advertising through Criteo.

5. Consent to cookies

You can choose whether or not to accept cookies. When you access the Site for the first time, you will be given the opportunity to choose which cookies you consent to in the banner presented to you. You can change your cookie management preferences at any time.

6. If you want to avoid or delete cookies

You can block cookies through your website settings so that cookies are automatically refused or so that you are informed each time a website requests to store a cookie. You can also clear cookies stored on your device. Instructions on how to do this are usually described on your browser’s help page.

Please note that blocking or deleting cookies may result in the Site and our services not functioning properly.